Ed Peelen - 4e editie met MyLab NL toegangscode

Taal: Nederlands; Vlaams

"Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience."
- Prof. Chris Voss. London Business School

"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those that are meaningful and co-created. (In fact, it wasn't until I read this_that I truly understood what 'co-creation' was all about.)Anyone looking to create greater value for their customers should absorb its lessons. This wonderful book has many such lessons that anyone seeking to embrace the Experience Economy should embrace."
- B. Joseph Pine II, co-author The Experience Economy_and Infi nite Possibility: Creating Customer Value on the Digital Frontier

Albert Boswijk, Ed Peelen en Steven Olthof
Economie van Experiences
4e editie

Dit boek beschrijft de zoektocht om wezenlijke verbindingen te maken met ...