Kenmerken
Conditie
Zo goed als nieuw
Onderwerp
Management
Auteur
Paul Arden
Beschrijving
It's Not How Good You Are, It's How Good You Want to Be.
The world's best-selling book by Paul Arden.
Taal: Engels.
In nieuwstaat.
Komt uit een rookvrij huis.
Verzenden is mogelijk op risico van de koper.
Samenvatting:
Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. the worlds top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies.
He died in 2008.
The world's best-selling book by Paul Arden.
Taal: Engels.
In nieuwstaat.
Komt uit een rookvrij huis.
Verzenden is mogelijk op risico van de koper.
Samenvatting:
Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. the worlds top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies.
He died in 2008.
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Amsterdam
57x bekeken
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Sinds 9 sep. '26
Advertentienummer: m2440805446
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