Harvard Business Review on Marketing is a collection of influential business articles about building brands, setting prices and improving marketing strategy. The contributors examine how companies can strengthen a brand, respond to price wars, market internationally and make better use of customer information. Other topics include corporate branding, contextual marketing and measuring the return on marketing investments. Rather than offering one single marketing method, the book brings together different expert perspectives and practical business cases. A useful read for marketing professionals, managers, entrepreneurs and business students who want a compact introduction to classic Harvard Business Review thinking on marketing. This English paperback is in good used condition with light signs of handling and minor edge and corner wear.