Kotler Keller - A Framework for Marketing Management

Taal: Engels

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporatedsimulations, projects, and cases. The 6th Editionapproaches the topic of marketing from acurrent standpoint, focusing its information andstrategy on the realities of 21st century marketing.Individuals, groups, and companies alike canmodernize their marketing strategies to complywith 21st century standards by engaging in thissuccinct yet comprehensive text.