Revenue Management - Hard-core tactics for market domination

From the man who has revolutionized companies like American Airlines and Marriott International comes the hottest trend in business today-Revenue Management

Whatever happened to growth? In Revenue Management, Robert G. Crossanswers this question with his groundbreaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the costside. The antithesis of slash-and-burn management that left companies with withempty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key toinitiating-and sustaining-growth

Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can introduce to:
- Increase revenue without increasing products or promotions
- Predict consumer behaviour
- Tap into new markets
- Deliver products and services to customers effectively and efficiently

Robert Cross's proven Revenue Management tactics will help any business, large or small, to meet the challenge of matching supply withdemand and dramatically improve its bottom line.

ROBERT G. CROSS is the founder and chairman of AeronomicsIncorporated, which provides Revenue Management research, product development, and consulting services to a wide variety of industries.He lives with his family in Atlanta, Georgia.