Subscribed by Tien Tzuo and Gabe Weisert

Subscribed - Why the Subscription Model Will Be Your Company’s Future—and What to Do About It by Tien Tzuo and Gabe Weisert. In English. Paperback. In very good condition.

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.
Simply put, the world is shifting from products to services.
But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.
Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers.
In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.