Operations management ISBN 9780199593583

Operations management,1e editie.
Auteurs : Peter Jones, Peter Robinson.
ISBN 9780199593583.

See - understand - discuss - practice operations management makes it easy to:

• Identify the relevance of operations in the real-world
• Understand the theory underlying the subject
• Discuss and think critically about operations
• Consolidate learning through practice.

Aware that students taking their first module in operations management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, making om relevant and meaningful.
Over 80 cases spanning local businesses to global companies showcase real-life operations and challenge students to think about the issues they may encounter in their future career. Cases include: Microsoft, HP, Dominos, ING bank, Easyjet, Ticketmaster, Apple, Boeing, Ikea, NHS, Marriott, BP, and Sytner.
Research insights point students in the direction of seminal and recent research in the field to further their reading, while learning outcomes and chapter summaries help to consolidate understanding and structure revision.


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