Kenmerken
Conditie
Zo goed als nieuw
Onderwerp
Management
Beschrijving
Let op: i.v.m. Studiedoeleinden zijn er passages gearceerd. Verder in uitstekende staat!
Auteur: Steven C. Wheelwright Kim B. Clark
Co-auteur: Kim B. Clark
Uitgever: Simon & Schuster
Samenvatting
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently design it right the first time have a formidable edge in the crucial race to market.
Recensie(s)
H. Kent Bowen Ford Professor of Engineering, Massachusetts Institute of Technology Brings together the elements of best practice but also creates a complete conceptual model for the product development process valid for years to come. The numerous product examples, methods, exhibits, and tables will facilitate the book's use by educators, practitioners, and managers who will welcome the combination of broad concepts with specifics and how-to's.
Auteur: Steven C. Wheelwright Kim B. Clark
Co-auteur: Kim B. Clark
Uitgever: Simon & Schuster
- Engels
- juni 1992
- Bindwijze overig
- 400 pagina's
Samenvatting
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently design it right the first time have a formidable edge in the crucial race to market.
Recensie(s)
H. Kent Bowen Ford Professor of Engineering, Massachusetts Institute of Technology Brings together the elements of best practice but also creates a complete conceptual model for the product development process valid for years to come. The numerous product examples, methods, exhibits, and tables will facilitate the book's use by educators, practitioners, and managers who will welcome the combination of broad concepts with specifics and how-to's.
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Sinds 20 sep. '26
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