Color works - Best practices for graphic designers

Color works - Best practices for graphic designers

(Eddie Opara & John Cantwell)

Right ways of applying color in branding, wayfinding, information design, digital environments and pretty much everywhere else

This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color Works starts with basic information on color practices and fundamentals, and then delves more deeply into theory and application on a project-by-project basis. Illustrated with real-world projects and casestudies, this book offers a behind-the-scenes take on the design process and the necessary steps to go from concept to final outcome, including the challenges encountered along the way.

Paperback, 192 pag., geïllustreerd, register

Uitg. Rockport, 2014

ISBN 9781592538355

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