The Attention Merchants 9780804170048 Tim Wu

€ 6,65
Verzenden
10sinds 14 dec. '24, 09:19
Deel via
of

Kenmerken

AuteurTim Wu
ConditieGelezen
Productnummer (ISBN)9780804170048
Jaar (oorspr.)2017

Beschrijving

BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.

Titel: The Attention Merchants
Auteur: Tim Wu
ISBN: 9780804170048
Conditie: Echt gebruikt

From the author of the award-winning The Master Switch, who coined the term "net neutralitya revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

"Dazzling." Financial Times

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.

Wus narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new mediumfrom radio to television to Internet companies such as Google and Facebookhas attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.

Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:

  • Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
  • Meer dan 400.000 tweedehands boeken om uit te kiezen
  • We checken alle boeken eigenhandig
  • Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
  • 30 dagen retourgarantie
Advertentienummer: a1508902594