Kenmerken

Conditie
Nieuw
Jaar (oorspr.)
2015
Auteur
Maurits Kaptein

Beschrijving

On average, merely five in every hundred visitors of online stores actually purchase a product. This, despite the fact that in offline, brick and mortar stores more than twenty-five out of a hundred visitors make a purchase. Why is this gap so large? The answer can partly be found in the ways in which vendors adapt their promotional appeals to the unique individual preferences and needs of their customers.
Based on insights from behavioral economics, marketing, and his own groundbreaking research on Persuasion Profiling, Dr. Maurits Kaptein developed a mass-market personalized technique that enables you to treat online visitors as an offline vendor would.
Paperback 250 pagina's
Business Contact Publishers, Amsterdam/Antwerpen, 2015
9789047008729
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Sinds 13 jan '26
Advertentienummer: m2355092612