Emile Lancée - Digital marketing strategy

Taal: Engels

Aantal pagina's: 800

The first international executive edition! Full color and hardcover! Time-honored marketing maxims erode at record-breaking speed. From an operational perspective, many 'new and improved' best practices have been developed, introduced, applauded, adapted, overhauled and, in most cases, quickly relegated to the rearview mirror of a world that is forever gaining digital traction. And that's only on the tactical level. When you zoom out for a strategic view, things get much more complex, fast. Strategies that used to spell instant success, now scream IMMINENT FAILURE in blood-red neon. Pray those letters don't pop up on your corporate HQ, and, if they do, blame it on the digital age?You could. But you don't have to. Digital Marketing Strategy provides a future-proof marketing framework for the digital environment. Based on solid academic research (no fuzzy gut feelings, but clear, fact-driven insights), and backed by over 100 strategic models. This 800 page magnum opus by Assistant Marketing Professor Emile Lancée (VU University, Amsterdam) is NIMA ac...