ADIDAS THE STORY AS TOLD BY THOSE WHO LIVED AND ARE LIVINGIT

Headed by Keith Cooper and published by adidas, The Story As Told By Those Who Have Lived And Are Living It presents itself as an extensive catalog of adidas’s history in the sporting and lifestyle world. One of the longest standing sports brands around, the hefty publication is almost 650 pages worth of imagery, interviews and information spanning some of the world’s greatest sporting events. Aside from in-house reporting on the development and evolution of the brand, interviews include Yohji Yamamoto, David Beckham, Dwight Howard and Stella McCartney among others. The interviews offer powerful insights into the brand and the influence the iconic 3 Stripes has had on athletic performance and the world of sports.