Power of Purpose 9781292202044 John OBrien

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Titel: Power of Purpose
Auteur: John O'Brien
ISBN: 9781292202044
Conditie: Als nieuw

Purpose is the secret ingredient to exceptional performance, happier employees and clarity in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world. But how do you find such purpose and ensure it propels your business forward?

How can purpose provide clarity? How can it accelerate success? How can it build a long-term sustainable business?
'The Power of Purpose' shares a simple six-step framework to help you identify, clarify and shape your business purpose, gain a competitive advantage and boost your bottom line. But the benefits are not just commercial: you’ll also accelerate innovation, simplify decisions, inspire employees and build customer and brand loyalty.

With interviews from some of the world’s most successful business leaders covering how they bring ethical purpose in business to life, you’ll quickly learn how to harness the authentic values of your business and discover how you can embody your purpose as a leader.

**** 'The Power of Purpose' has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.****

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world.

But how do you find such purpose and ensure it propels your business forward?
'The Power of Purpose' shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.

Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.

How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?

The Power of Purpose is your secret ingredient.

'If you are building a business without purpose, not only are you - missing the point, but you are most likely missing out on the - journey, the excitement – and the profit – too.' - Sir Richard Branson, Virgin Group 

'Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate.' - Paul Polman, Chief Executive, Unilever 

'This is a must-read for today’s business leader, whether you’re ­setting up a new venture or leading a blue-chip giant.' - ­Sophie Cornish MBE, co-founder, Notonthehighstreet.com

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