Droombruidje 9789071794612 J. Groeneveld€ 19,10
Kenmerken
Auteur
B. Joseph Pine Ii
Conditie
Zo goed als nieuw
Productnummer (ISBN)
9781633697973
Jaar (oorspr.)
2019
Beschrijving
3+1-actie! Bestel van 13 tot 26 oktober 3 boeken en krijg er 1 gratis bij.
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Titel: The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Auteur: B. Joseph Pine Ii
ISBN: 9781633697973
Conditie: Als nieuw
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Titel: The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Auteur: B. Joseph Pine Ii
ISBN: 9781633697973
Conditie: Als nieuw
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
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Sinds 11 sep '25
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