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Titel: The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Auteur: Jim Joseph
ISBN: 9780814415542
Conditie: Beetje gebruikt

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process. The author calls this ideal combination the 'experience effect', and he shows how any business can create one for its brand.

Electrical outages, fires, floods, computer malfunctions, toxic material spills, water main breaks, labor strikes, sabotage. The number of disasters that can shut down your organization is vast, and the likelihood of one striking is inevitable. Even minor setbacks, like a fifteen-minute blackout, can cost you a bundle. With a focus on practical solutions and an emphasis on getting your operations functional as soon as possible, this all-new edition of The Disaster Recovery Handbook helps you develop a clear, what-to-do-next plan of action for your organization. From assembling your team to analyzing your risk to testing your plan, you’ll learn to minimize damage and quickly recover from any natural or human-made disaster. Completely revised and updated, The Disaster Recovery Handbook walks you through a multitude of real-life disaster scenarios, pointing out what works and what doesn’t for bringing order to chaotic situations. You’ll learn to implement every key step in a recovery effort, including how to: • Assemble a disaster reaction team. • Design a business impact analysis and risk assessment. • Prepare recovery plans for different scenarios. • Test and debug every step. • Pinpoint the best place to locate your emergency operations center. • Preserve essential data networks. • Recover from a power outage. • Retrieve vital records. • And much more. Plenty of people have come up with sloppy, hastily prepared disaster plans that languish on a shelf. But your plan won’t. By following the how-to guidelines and ready-to-use forms on the accompanying CD, this sweeping, start-to-finish guide will serve as an essential survival guide for navigating the trials ahead.

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the “experience effect,” and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples. Whatever the business, whatever the size, The Experience Effect will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.

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