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Titel: Y-Size Your Business
Auteur: Jason Ryan Dorsey
ISBN: 9780470505564
Conditie: Als nieuw

Generation Y sometimes called Millennials are the fastest growing segment in America s workforce. Almost 80 million strong, they already comprise the entire 18 to 32 demographic. Along with their ever present cell phones and new definition of ''business casual,'' they bring tremendous potential to the workplace (just ask, they ll tell you). However, Generation Y s approach to employment can make them a challenge for managers and executives to attract, retain, motivate, and develop.

In Y Size Your Business, Jason Ryan Dorsey The Gen Y Guy® shows you why embracing Gen Y employees gives you an immediate competitive advantage and positions your business for long term growth. In today s economy, the opportunity Gen Y presents has never been more attractive. Gen Y is cost effective to employ, brings a timely skill set to the workplace, and wants to make a difference from their first day of employment.

A member of Gen Y himself, Dorsey gives you an insider s perspective on how these career starters and young professionals think and act. He then reveals a step by step methodology for attracting, retaining, and motivating productive, high performing Gen Y employees and how to do so without investing a lot of time or money. To make the methodology easy to implement, Dorsey includes more than fifty inexpensive, ready to use strategies that deliver fast, measurable results.

Companies that wisely choose to embrace Gen Y employees today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y they ll also benefit from Gen Y s increasing economic influence and massive social networks.

Based on Dorsey s frontline work with business leaders around the world as a keynote speaker, consultant, and generational expert Y Size Your Business presents precisely the solutions you need to make the most of a generation growing in importance and ready to make an impact on your bottom line right away (and blog about it!).

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