What is perhaps most amazing about this little book is its comprehensiveness. In little more than a 100 pages, Price manages to discuss the relevance of ?public opinion? to just about every major mass communication theory.... The reference list alone would be a valuable resource for anyone studying public opinion.... Price does a stellar job of explaining in easy-to-understand language what most of these references have to say about public opinion.... The two greatest contributions of the book are Price?s organization of the vast literature on public opinion, coupled with his distillation of major works, including some truly hefty tomes, into a few simple words. Those who have grappled with the thoughts of Habermas and Blumer, for example, will greatly appreciate Price?s succinct and insightful descriptions of the relevance of these difficult works to the study of public opinion. Another strong point is the book?s currency: while you will find references to works published in the 1920s, you also will find books, articles, and reports published in the 1990s....