Behind all of this lies LG’s intelligent α5 Gen5 AI Processor 4K. It recognizes different types of content and continuously optimizes both picture and sound to provide you with the best possible viewing experience. The TV runs on LG’s operating system, WebOS. Its familiar, colorful menu bar covers only the bottom portion of the screen, allowing you to keep watching your content while you browse through the menu. You can also easily customize the menu, keeping all your favorite content right at your fingertips. The Magic Remote completes the experience: a cursor appears on the screen, letting you click directly on the option you want, while a built-in scroll wheel allows you to quickly navigate through lists. Furthermore, with ThinQ AI, you can effortlessly control your TV and all your smart home devices using voice commands.