Mariet Herle - Corporate communication worldwide

Taal: Engels

Corporate Communication Worldwide covers awide range of corporate communication aspectsand prepares those who aim to be active in thecommunication field in an international context.In today's world, the meaning of worldwide is trulydynamic and this book reflects such new reality.

By covering some of the basic principles of global.media theory, intercultural communication, internalcommunication and marketing communication, theauthors prepare the reader for a true understandingof the international communication practice. Specialattention is given to global case studies from allthe continents in the world, including some of theemerging markets like China, Brazil, India, Russia andSouth Africa. The different cases, practical examplesand tips given by the authors to the reader offer afirst and clear understanding of what to expect inthe communication profession. Both undergraduateand graduate students or young professionals whowould like to be introduced in this professional field,can use this textbook.