Janneke Sluijs - Images of design thinking

Ondertitel: framing the design thinking practices of innovators

Taal: Engels

Aantal pagina's: 160

This book is intended for professionals and students with a passion for innovation. It presents a novel approach to innovation for use by anyone who creates new products, services, concepts or interventions -a designerly approach. Images of Design Thinking, written by innovators for innovators, is the first book to describe how a designerly approach is used in the field of innovation. Thirty seasoned innovators share their thoughts and experiences on how they apply design in their daily practice. Their stories show that there are multiple views on, or images of, design thinking in innovation: value-driven innovation, experience-driven innovation, purpose-driven innovation and vision-driven innovation.These images describe combinations of the role, responsibility and vision of the innovator, the innovator's context (both social and physical), and the scope of the innovation project that he or she is working on...