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STUDIE BOEK | Marketing Research - An Applied Approach
Third European Edition (835 pag.)
Authors; Naresh K. Malhotra en David F. Birks
Product description:
This 3rd edition of marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing research: an applied approach is aimed at students studying marketing research at undergraduate and postgraduate level.
Review:
“This book shows much promise and might very well become the European marketing research handbook of the future. I believe every student of marketing research in europe should obtain a copy of this book. The author has undertaken a herculean task and has succeeded with flying colours.” - Martin Wetzels, Maastricht University.
“Malhotra’s revised european edition is a comprehensive guide to modern marketing research. Not only is it a useful text for students of modern marketing research, providing them with examples of current practice, it is also a useful text for managers, who are either commissioning research or disseminating and operationalising its results.” - Paul Baines, Middlesex University
ISBN 9780273706896
Third European Edition (835 pag.)
Authors; Naresh K. Malhotra en David F. Birks
Product description:
This 3rd edition of marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing research: an applied approach is aimed at students studying marketing research at undergraduate and postgraduate level.
Review:
“This book shows much promise and might very well become the European marketing research handbook of the future. I believe every student of marketing research in europe should obtain a copy of this book. The author has undertaken a herculean task and has succeeded with flying colours.” - Martin Wetzels, Maastricht University.
“Malhotra’s revised european edition is a comprehensive guide to modern marketing research. Not only is it a useful text for students of modern marketing research, providing them with examples of current practice, it is also a useful text for managers, who are either commissioning research or disseminating and operationalising its results.” - Paul Baines, Middlesex University
ISBN 9780273706896
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Sinds 11 jun '25
Advertentienummer: m2278258081
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