Kenmerken

Conditie
Gelezen
Niveau
WO
Oriëntatie
Beta

Beschrijving

Prachtig boek over Marketing!
Boek geschikt voor studies als bedrijfskunde, bedrijfseconomie, marketing, marketing management, economie
Ik heb mijn studie inmiddels afgerond dus deze is overbodig geworden.
ISBN-10 ‏ : ‎ 1292294868
ISBN-13 ‏ : ‎ 978-1292294865
Afmetingen ‏ : ‎ 22 x 2 x 27.5 cm

Nieuwprijs = 73,62 (Amazon)

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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Tilburg
30x bekeken
0x bewaard
Sinds 15 nov '25
Advertentienummer: m2334528376