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WO
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Prachtig boek over Marketing!
Boek geschikt voor studies als bedrijfskunde, bedrijfseconomie, marketing, marketing management, economie
Ik heb mijn studie inmiddels afgerond dus deze is overbodig geworden.
ISBN-10 : 1292294868
ISBN-13 : 978-1292294865
Afmetingen : 22 x 2 x 27.5 cm
Nieuwprijs = 73,62 (Amazon)
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Boek geschikt voor studies als bedrijfskunde, bedrijfseconomie, marketing, marketing management, economie
Ik heb mijn studie inmiddels afgerond dus deze is overbodig geworden.
ISBN-10 : 1292294868
ISBN-13 : 978-1292294865
Afmetingen : 22 x 2 x 27.5 cm
Nieuwprijs = 73,62 (Amazon)
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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Tilburg
30x bekeken
0x bewaard
Sinds 15 nov '25
Advertentienummer: m2334528376
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