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Titel: Fundamentals of Strategy
Auteur: Richard Whittington
ISBN: 9781292351377
Conditie: Beetje gebruikt

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis. ‘The book is easy to follow and easy to understand. It is well structured and covers the relevant issues in strategy. A strength of the book is that it has a lot of practical examples, successfully conveying to students that strategy is of practical relevance.' - Ingo Kleindienst, Aarhus University ‘A great introduction to strategy with great illustrations.' - Dr Noelia-Sarah Reynolds, University of Essex About the authors Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford. Patrick Regner is Professor of Strategic Management at Stockholm School of Economics. Duncan Angwin is Dean of Nottingham University Business School. Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management. Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School. Pearson, the world's learning company.

Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field. Fundamentals of Strategy, 5th edition, by Whittington, Regnér, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy. This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering. The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations. The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the 'strategic position' and 'strategic choices'-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation. The final chapter, 'Strategy in Action', raises fundamental issues on the structure of organisations, managerial systems, and strategic change. With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.

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