BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.

Bestel direct op onze website!

Titel: Predictably Irrational
Auteur: Dan Ariely
ISBN: 9780007256532
Conditie: Beetje gebruikt

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.



Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, which will change your understanding of human behaviour. And, by recognizing these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives, from drinking coffee to losing weight, from buying a car to choosing a romantic partner.

Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:

• Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
• Meer dan 400.000 tweedehands boeken om uit te kiezen
• We checken alle boeken eigenhandig
• Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
• 30 dagen retourgarantie