BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.

Bestel direct op onze website!

Titel: Emotion by Design
Auteur: Greg Hoffman
ISBN: 9781847943552
Conditie: Beetje gebruikt

Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team



'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin

__



Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.



Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.



Creativity. It's a skill that can be learnt, just like any other.



Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.

__



'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy



'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious



'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked

Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:

• Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
• Meer dan 400.000 tweedehands boeken om uit te kiezen
• We checken alle boeken eigenhandig
• Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
• 30 dagen retourgarantie