Esther Gons - The corporate startup

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320sinds 26 jan. '25, 16:17
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ConditieZo goed als nieuw
Jaar (oorspr.)2017
AuteurEsther Gons; Dan Toma; Tendayi Viki

Beschrijving

Ondertitel: how established companies can develop successful innovation ecosystems

Taal: Engels

Aantal pagina's: 300

Contributors: Rachel Faulkner

“A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business” – Alex Osterwalder, co-author of Business Model Generation

The Corporate Startup received an Axiom Business Book Awards 2019 Gold Medal and is the 2018 Innovation and Entrepreneurship Category winner of CMI Management Book of the Year Award. Author Tendayi Viki was also on the shortlist for the Innovation Award and is on the 2018 Radars list of Thinkers50.

Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology - applying Lean Startup principles and more - for building a culture of innovation.
Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA...
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