ZLIN IN PHOTOGRAPHS ( 1890 - 1950 )

Stanislav Novacek / Zdenek Pokluda
The Tomas Bata Foundation, Zlin 2008
Hardcover
28 x 21.5 x 2.5 cm.
314 pages
Illustrated with 268 black and white photos

Idealistic constructivist buildings designed to provide a better quality of life for workers are usually seen as the domain of the heady early years of the Soviet Union. It wasn't just communist leaders who dreamt of reshaping the system. One of the Czech Republic's best-known entrepreneurs, Tomáš Baťa, had a vision of his own — and spent the early 20th century reshaping the Moravian city of Zlín to become his legacy.

The urban utopia that Bat’a envisioned was never fully realised. What remains is his legacy: a city erected with the intention of creating a fairer, freer society. Zlín was built firmly on socialist principles, and Bat’a described himself as “collectivist”, or “even something like a communist”. Yet Bat’a chose American and German-inspired capitalism to bring his project to life. In Zlín, socialist and capitalist influences can be seen side by side.

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