Bureaulamp € 7,50
Integrated Communication
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250sinds 12 apr. '24, 12:25
Kenmerken
ConditieZo goed als nieuw
NiveauHBO
OriëntatieGamma
Beschrijving
Marita Vos, Henny Schoemaker, Integrated Communication: Concern, Internal and Marketing Communication (9789059316591)
This book offers a new approach to communication, focusing on the communication needs of profit/non-profit organizations and their social environment. The book outline three domains - concern, internal, and marketing communication - described from the starting point of the communication needs of organizations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organization of communication, and communication in an international perspective. The theoretical basis is clarified by means of case studies and assignments. This is a completely revised version, where new developments have been included, such as the functioning of social media. In addition, an important component of accountability in communication is added, including a scorecard for communication.
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Bieden vanaf €5
Verzendkosten voor de koper
This book offers a new approach to communication, focusing on the communication needs of profit/non-profit organizations and their social environment. The book outline three domains - concern, internal, and marketing communication - described from the starting point of the communication needs of organizations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organization of communication, and communication in an international perspective. The theoretical basis is clarified by means of case studies and assignments. This is a completely revised version, where new developments have been included, such as the functioning of social media. In addition, an important component of accountability in communication is added, including a scorecard for communication.
In goede staat
Bieden vanaf €5
Verzendkosten voor de koper
Advertentienummer: m2103309213
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